Adblocking and publishers: \"Something\'s gotta give\"

Posted on 2016-07-28 13:30:00

Adblock is soaring to the top with downloads as publishers are crumbling to lost revenue. 70 million people in the U.S. are using adblock. Business are losing $27 billion in worldwide ad revenue. How can a user still enjoy the experience without being annoyed by ads? How can publishers survive by providing free content to users? CEO of ReviveAds Mark Bauman offers an innovative solution that\'s changing the game of adblocking.

Read full article here: http://www.marketingtechnews.net/news/2016/jul/21/adblocking-and-publishers-somethings-gotta-give/

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