AdWeek quotes ReviveAds about Facebook Ad Blocking

Posted on 2016-08-08 13:30:00

This past week, Lauren Johnson of Adweek (averaging  4,319,812 unique monthly visitors) ran coverage of Facebook’s decision to block desktop ad blockers and what it means moving forward. Within the article Lauren included data provided by ReviveAds regarding just how many ads were blocked in Q2 and how much they cost Facebook in lost inventory each month.  You can find the info in the article below, however we found that facebook likely lost and is still losing around $32.4 million in ad block revenue every month.

 

Please find below a copy of the placement for your review and a direct link, here:

p.p1 {margin: 0.0px 0.0px 12.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 12.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 12.0px 0.0px; font: 12.0px Helvetica; color: #4787ff} span.s1 {text-decoration: underline}

http://www.adweek.com/news/technology/facebooks-key-conquering-world-beating-ad-blockers-173278

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