Top 7 Facts about Ad block users

Posted on 2017-02-03 20:37:44

1. What is the Gender of the Survey Participants?
 

Gender of Survey Participants

 

Observations

Percentage

Male

2091

81.24%

Female

463

17.99%

Did Not Answer

20

0.78%

Total

2574

 

 

 

2. What is the Age of most of the Participants? 

Age of Survey Participants

 

Observations

Percentage

Between 18 and 25

1447

56.22%

Between 26 and 35

432

16.78%

Between 36 and 45

219

8.51%

Between 46 and 55

224

8.70%

Between 56 and 65

142

5.52%

Older than 65

104

4.04%

Did Not Answer

6

0.23%

Total

2574

 

 

3. What is the country of origin of these survey participants?

Countries of Survey Participants

 

Observations

Percentage

United States

767

29.80%

India

669

25.99%

United Kingdom

237

9.21%

Canada

206

8.00%

Pakistan

180

6.99%

Indonesia

127

4.93%

Australia

80

3.11%

Iran, Islamic Republic of

26

1.01%

South Africa

25

0.97%

Ireland

23

0.89%

Brazil

14

0.54%

Bangladesh

14

0.54%

Egypt

13

0.51%

New Zealand

13

0.51%

Germany

12

0.47%

Other Countries

168

6.53%

Total

2574

 

 

4. What is the ad block of choice for these users? 

Ad Block Usage of Survey Participants

 

Observations

Percentage

AdBlock

1470

57.11%

AdBlock Plus

532

20.67%

Adguard

216

8.39%

Adremover

132

5.13%

Ghostery

190

7.38%

Did Not Answer

34

1.32%

Total

2574

 

 

5. How did most Discover Ad Block? 

 

How Participants Discovered Ad Block?

 

Observations

Percentage

Word of mouth

1291

50.16%

Watched a video

653

25.37%

Forum

301

11.69%

Article

296

11.50%

Did Not Answer

33

1.28%

Total

2574

 

 

 

6. What is the type of ad that Participants Hated the most. 

Which Type of Ad Participants Hated the Most

 

Observations

Percentage

Static ads

954

37.06%

Pops

888

34.50%

Animated ads

394

15.31%

Back-offer

297

11.54%

Did Not Answer

41

1.59%

Total

2574

 

 

 

7. What is the chance of removing the ad blocker if we ask. 

Chance of Removing Ads

 

Observations

Percentage

I will remove it right now

1147

44.56%

I may remove it if companies block annoying ads

567

22.03%

Absolutely no chance

436

16.94%

I would, if ads display targeted content

384

14.92%

Did Not Answer

40

1.55%

Total

2574

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